Reinventing The Essentials Of Ayurveda By A Market Leader
The leading Ayurdeva brand and a household name in Indian Consumer market commended its journey in 1969 by setting up a small manufacturing unit in a rented building in Perambur, Chennai, with just one employee. The brand was launched in 1969 and in the last 50 years has grown from a soap brand manufactured in average in Chennai to a global brand with a presence in over 30countries worldwide. Different marketing strategies adopted by the brand over a period of more than 50 years can be studied for MBA Project work of any University in India. So that the findings of the study can be followed by others in the Indian FMCG or consumers market for their marketing strategy. The serendipitous beginning The leading Ayurveda brand is Medimix, because when it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix in India and its growth story can form a part of MBA project study . It hails back in its serendipitous beginning from the kitchen of Dr V