MBA Projects Report

A company's long-term growth is closely linked to its ability to build a successful brand and position it in the market. Positioning a brand effectively can shape brand value propositions, determine customer messaging and drive competition and marketing strategies. It can also leave a strong and lasting impression on customers. In this article, we shall discuss brand positioning of Huggies Brand, look at some strategies and understand the components involved in brand positioning to the millennial parents by Huggies as part of a sample MBA project work in Marketing Management.  Brand positioning refers to the process of influencing the minds of prospective customers to offer a desired product or service. With a good brand positioning strategy, brands can craft their value propositions, define the marketing strategy and reinforce their brand purpose. An effective positioning strategy requires a deep understanding of the market, identifying how a company is different from its competit...

The brand to be studied for the MBA project is Italian Sportswear and Accessories brand FILA, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. FILA has always made bold, noteworthy designs in the sportswear and activewear space. FILA also makes footwear and active wear, running, hiking, football, volleyball etc. Strategy to gain market share and meet competition FILA brand has been in the Indian market for a few decades now, it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, FILA brand has strategic plan to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as FILA does, it is important to note that FILA is still very different from its peers. FILA brand is well known across the globe as an Italian sportswear brand but at the same time, there are also fashion-forward. FILA focus mor...

The brand to be studied for the MBA Project is Italian Sportswear and Accessories brand, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. The sportswear and Accessories brand has always made bold, noteworthy designs in the sportswear and active wear space. It also produces footwear and active wear running, hiking, football, volleyball etc.   Strategy to gain market share and meet competition The brand has been in the Indian market for a few decades now, but it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, the sportswear and accessories brand has strategic plans to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as the brand under study does, it is important to note that the brand under study is still very different from its peers. The Sportswear brand is well known acr...