MBA Projects Report

Project is a compulsory part of MBA programme. As part of the curriculum during the last Semester, students are required to take up MBA project work in their area of specialization for completion of the course. The project binds together academic concepts learned during MBA programme by students in their area of specialization, enabling them to apply academic theory and principles to handle the real managerial issues. Students are required to carry out in depth study into a particular organization or business area using the knowledge and skills they developed through the academic programme. About Godrej Consumer Products Ltd (GCPL) Godrej Consumer Products is a part of the 123-year old Godrej Group with a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, it has witnessed rapid growth and are pursuing its exciting and innovative aspirations. Today, the Group enjoys the patronage of 1.15 billion consumers globally, across ...

Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy, therefore, involves creating brand associations in customers’ minds to make them perceive the brand in a specific way. By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, consumer-based brand equity, and the willingness to purchase the brand. Effective brand positioning can be referred as the extent to which a brand is perceived as favorable, different and credible in consumers’ minds. As an MBA student and doing MBA project on marketing, you’ve heard about the concept of brand positioning. Today in this MBA Project on Brand Positioning Strategy of a Leader in Indian Air Conditioner Market, we shall study ...

Project Based Learning is the application of the comprehensive methodology to inculcate the spirit of strategizing industry operations in a real-time environment. The project work aims to foster students with an opportunity to develop conceptual, analytical, communication and interpersonal skills. As part of the curriculum during the last Semester, students are required to take up MBA project work in their area of specialization for the successful completion of the MBA Program. The Present Job Scenario of MBAs The situation described here is for those who are MBAs from non-premier institutes in India. Someone did MBA two years ago, but still can’t land his dream job, someone obtained master’s degree in Business Management, but is still underpaid, someone with an MBA lost his job during the pandemic, and since then unemployed. Over the past few years, most of us have known people going through phases of underemployment and sometimes, even, unemployment, despite owning professional degre...

The brand to be studied for the MBA project is Italian Sportswear and Accessories brand FILA, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. FILA has always made bold, noteworthy designs in the sportswear and activewear space. FILA also makes footwear and active wear, running, hiking, football, volleyball etc. Strategy to gain market share and meet competition FILA brand has been in the Indian market for a few decades now, it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, FILA brand has strategic plan to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as FILA does, it is important to note that FILA is still very different from its peers. FILA brand is well known across the globe as an Italian sportswear brand but at the same time, there are also fashion-forward. FILA focus mor...

The brand to be studied for the MBA Project is Italian Sportswear and Accessories brand, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. The sportswear and Accessories brand has always made bold, noteworthy designs in the sportswear and active wear space. It also produces footwear and active wear running, hiking, football, volleyball etc.   Strategy to gain market share and meet competition The brand has been in the Indian market for a few decades now, but it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, the sportswear and accessories brand has strategic plans to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as the brand under study does, it is important to note that the brand under study is still very different from its peers. The Sportswear brand is well known acr...

Established in 1963, the first brand in the Instant food and ready meals industry in India, which can be considered for MBA project study is Gits Foods Products. c established the convenience packaged foods segment by being the first company to introduce the concept of Instant mixes in India. Since inception, the quality policy of the company remains the same i.e. the company will not sell what they don’t relish themselves. Over the years Gits Foods have developed a large number of products within instant mixes (ready to cook), Ready meals (ready to eat) and Dairy products. Gits Foods is widely spread across India and within 45 countries across the globe.   The Brand’s journey since inception The company was started in 1963, and was a pioneer to start the convenience food sector with the launch of instant mixes. The company created this category. Both the founders of the company realised that their wives used to spend a lot of time in the kitchen instead of being with their familie...

In this MBA project work on Marketing Management, the Brand considered for study is Shell Lubricants India and the brand’s ambition to capture a 15-20 % market-share within the next two years shall be under study.  As a brand, Shell has been present in India for over 100 years now. However, the brand earlier had a joint venture with Bharat Petroleum Corporation Ltd (BPCL). Now the brand has been a wholly dedicated, independent company for the last seven-eight years. Next phase of growth for Shell in India The key is to continue building brand awareness and brand preference. Shell also needs to keep expanding its product portfolio across the space. The company has launched the Helix HX8 for its B2C portfolio. For B2B, they have recently launched a new range of hydraulic oils. Moreover, the company will keep expanding its market footprint in terms of distribution and expansion to Tier II and III cities. They are also looking at deepening relationships with original equipment man...

The leading consumer Appliances Company, which may be considered as a case study for MBA Project work on   Transition from Regional to a Pan India Company   is   V-Guard Industries Limited,   a company from Kerala, which has succeeded in shedding its image of a regional brand to a Pan India Brand.   Thus it would be prudent to conduct a thorough research   study on Transition from Regional to a Pan India Brand so that   findings of the study can be followed by others in Indian Consumer Appliances industry for firming up their marketing strategy. The need for brand transformation of a legacy brand in South India- V Guard When V Guard Industries Ltd set out on the exercise for brand transformation, the company was growing and nurtured ambitions to become a Rs 5,000 to Rs. 10,000 crore company. It was fundamentally a company based in Kerala, Southern India, and wanted to become a pan-India brand. The company straddled low involvement product categori...

The leading Ayurdeva brand and a household name in Indian Consumer market commended its journey in 1969 by setting up a small manufacturing unit in a rented building in Perambur, Chennai, with just one employee. The brand was launched in 1969 and in the last 50 years has grown from a soap brand manufactured in average in Chennai to a global brand with a presence in over 30countries worldwide. Different marketing strategies adopted by the brand over a period of more than 50 years can be studied for MBA Project work of any University in India. So that the findings of the study can be followed by others in the Indian FMCG or consumers market for their marketing strategy. The serendipitous beginning The leading Ayurveda brand is Medimix, because when it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix in India and its growth story can form a part of MBA project study . It hails back in its serendipitous beginning from the kitchen of Dr V...