Conduct an MBA Project Study on How to Capture 15 -20 % Market Share in Indian Lubricants Market
In this MBA project work on Marketing Management, the Brand considered for study is Shell Lubricants India and the brand’s ambition to capture a 15-20 % market-share within the next two years shall be under study. As a brand, Shell has been present in India for over 100 years now. However, the brand earlier had a joint venture with Bharat Petroleum Corporation Ltd (BPCL). Now the brand has been a wholly dedicated, independent company for the last seven-eight years. Next phase of growth for Shell in India The key is to continue building brand awareness and brand preference. Shell also needs to keep expanding its product portfolio across the space. The company has launched the Helix HX8 for its B2C portfolio. For B2B, they have recently launched a new range of hydraulic oils. Moreover, the company will keep expanding its market footprint in terms of distribution and expansion to Tier II and III cities. They are also looking at deepening relationships with original equipment man...