Transition from Regional to a Pan India Brand: A Case Study
The leading consumer Appliances Company, which may be considered as a case study for MBA Project work on Transition from Regional to a Pan India Company is V-Guard Industries Limited, a company from Kerala, which has succeeded in shedding its image of a regional brand to a Pan India Brand. Thus it would be prudent to conduct a thorough research study on Transition from Regional to a Pan India Brand so that findings of the study can be followed by others in Indian Consumer Appliances industry for firming up their marketing strategy. The need for brand transformation of a legacy brand in South India- V Guard When V Guard Industries Ltd set out on the exercise for brand transformation, the company was growing and nurtured ambitions to become a Rs 5,000 to Rs. 10,000 crore company. It was fundamentally a company based in Kerala, Southern India, and wanted to become a pan-India brand. The company straddled low involvement product categori...