MBA Projects Report

Established in 1963, the first brand in the Instant food and ready meals industry in India, which can be considered for MBA project study is Gits Foods Products. c established the convenience packaged foods segment by being the first company to introduce the concept of Instant mixes in India. Since inception, the quality policy of the company remains the same i.e. the company will not sell what they don’t relish themselves. Over the years Gits Foods have developed a large number of products within instant mixes (ready to cook), Ready meals (ready to eat) and Dairy products. Gits Foods is widely spread across India and within 45 countries across the globe.   The Brand’s journey since inception The company was started in 1963, and was a pioneer to start the convenience food sector with the launch of instant mixes. The company created this category. Both the founders of the company realised that their wives used to spend a lot of time in the kitchen instead of being with their familie...

In this MBA project work on Marketing Management, the Brand considered for study is Shell Lubricants India and the brand’s ambition to capture a 15-20 % market-share within the next two years shall be under study.  As a brand, Shell has been present in India for over 100 years now. However, the brand earlier had a joint venture with Bharat Petroleum Corporation Ltd (BPCL). Now the brand has been a wholly dedicated, independent company for the last seven-eight years. Next phase of growth for Shell in India The key is to continue building brand awareness and brand preference. Shell also needs to keep expanding its product portfolio across the space. The company has launched the Helix HX8 for its B2C portfolio. For B2B, they have recently launched a new range of hydraulic oils. Moreover, the company will keep expanding its market footprint in terms of distribution and expansion to Tier II and III cities. They are also looking at deepening relationships with original equipment man...

The leading Ayurdeva brand and a household name in Indian Consumer market commended its journey in 1969 by setting up a small manufacturing unit in a rented building in Perambur, Chennai, with just one employee. The brand was launched in 1969 and in the last 50 years has grown from a soap brand manufactured in average in Chennai to a global brand with a presence in over 30countries worldwide. Different marketing strategies adopted by the brand over a period of more than 50 years can be studied for MBA Project work of any University in India. So that the findings of the study can be followed by others in the Indian FMCG or consumers market for their marketing strategy. The serendipitous beginning The leading Ayurveda brand is Medimix, because when it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix in India and its growth story can form a part of MBA project study . It hails back in its serendipitous beginning from the kitchen of Dr V...