MBA Projects Report

The brand to be studied for the MBA project is Italian Sportswear and Accessories brand FILA, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. FILA has always made bold, noteworthy designs in the sportswear and activewear space. FILA also makes footwear and active wear, running, hiking, football, volleyball etc. Strategy to gain market share and meet competition FILA brand has been in the Indian market for a few decades now, it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, FILA brand has strategic plan to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as FILA does, it is important to note that FILA is still very different from its peers. FILA brand is well known across the globe as an Italian sportswear brand but at the same time, there are also fashion-forward. FILA focus mor...

The leading consumer Appliances Company, which may be considered as a case study for MBA Project work on   Transition from Regional to a Pan India Company   is   V-Guard Industries Limited,   a company from Kerala, which has succeeded in shedding its image of a regional brand to a Pan India Brand.   Thus it would be prudent to conduct a thorough research   study on Transition from Regional to a Pan India Brand so that   findings of the study can be followed by others in Indian Consumer Appliances industry for firming up their marketing strategy. The need for brand transformation of a legacy brand in South India- V Guard When V Guard Industries Ltd set out on the exercise for brand transformation, the company was growing and nurtured ambitions to become a Rs 5,000 to Rs. 10,000 crore company. It was fundamentally a company based in Kerala, Southern India, and wanted to become a pan-India brand. The company straddled low involvement product categori...

The leading Ayurdeva brand and a household name in Indian Consumer market commended its journey in 1969 by setting up a small manufacturing unit in a rented building in Perambur, Chennai, with just one employee. The brand was launched in 1969 and in the last 50 years has grown from a soap brand manufactured in average in Chennai to a global brand with a presence in over 30countries worldwide. Different marketing strategies adopted by the brand over a period of more than 50 years can be studied for MBA Project work of any University in India. So that the findings of the study can be followed by others in the Indian FMCG or consumers market for their marketing strategy. The serendipitous beginning The leading Ayurveda brand is Medimix, because when it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix in India and its growth story can form a part of MBA project study . It hails back in its serendipitous beginning from the kitchen of Dr V...