MBA Projects Report

The brand to be studied for the MBA Project is Italian Sportswear and Accessories brand, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. The sportswear and Accessories brand has always made bold, noteworthy designs in the sportswear and active wear space. It also produces footwear and active wear running, hiking, football, volleyball etc.   Strategy to gain market share and meet competition The brand has been in the Indian market for a few decades now, but it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, the sportswear and accessories brand has strategic plans to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as the brand under study does, it is important to note that the brand under study is still very different from its peers. The Sportswear brand is well known across the g

Established in 1963, the first brand in the Instant food and ready meals industry in India, which can be considered for MBA project study is Gits Foods Products. c established the convenience packaged foods segment by being the first company to introduce the concept of Instant mixes in India. Since inception, the quality policy of the company remains the same i.e. the company will not sell what they don’t relish themselves. Over the years Gits Foods have developed a large number of products within instant mixes (ready to cook), Ready meals (ready to eat) and Dairy products. Gits Foods is widely spread across India and within 45 countries across the globe.   The Brand’s journey since inception The company was started in 1963, and was a pioneer to start the convenience food sector with the launch of instant mixes. The company created this category. Both the founders of the company realised that their wives used to spend a lot of time in the kitchen instead of being with their families. H

In this MBA project work on Marketing Management, the Brand considered for study is Shell Lubricants India and the brand’s ambition to capture a 15-20 % market-share within the next two years shall be under study.  As a brand, Shell has been present in India for over 100 years now. However, the brand earlier had a joint venture with Bharat Petroleum Corporation Ltd (BPCL). Now the brand has been a wholly dedicated, independent company for the last seven-eight years. Next phase of growth for Shell in India The key is to continue building brand awareness and brand preference. Shell also needs to keep expanding its product portfolio across the space. The company has launched the Helix HX8 for its B2C portfolio. For B2B, they have recently launched a new range of hydraulic oils. Moreover, the company will keep expanding its market footprint in terms of distribution and expansion to Tier II and III cities. They are also looking at deepening relationships with original equipment manufac

The leading consumer Appliances Company, which may be considered as a case study for MBA Project work on   Transition from Regional to a Pan India Company   is   V-Guard Industries Limited,   a company from Kerala, which has succeeded in shedding its image of a regional brand to a Pan India Brand.   Thus it would be prudent to conduct a thorough research   study on Transition from Regional to a Pan India Brand so that   findings of the study can be followed by others in Indian Consumer Appliances industry for firming up their marketing strategy. The need for brand transformation of a legacy brand in South India- V Guard When V Guard Industries Ltd set out on the exercise for brand transformation, the company was growing and nurtured ambitions to become a Rs 5,000 to Rs. 10,000 crore company. It was fundamentally a company based in Kerala, Southern India, and wanted to become a pan-India brand. The company straddled low involvement product categories, and were trying to build port