MBA Projects Report

A company's long-term growth is closely linked to its ability to build a successful brand and position it in the market. Positioning a brand effectively can shape brand value propositions, determine customer messaging and drive competition and marketing strategies. It can also leave a strong and lasting impression on customers. In this article, we shall discuss brand positioning of Huggies Brand, look at some strategies and understand the components involved in brand positioning to the millennial parents by Huggies as part of a sample MBA project work in Marketing Management.  Brand positioning refers to the process of influencing the minds of prospective customers to offer a desired product or service. With a good brand positioning strategy, brands can craft their value propositions, define the marketing strategy and reinforce their brand purpose. An effective positioning strategy requires a deep understanding of the market, identifying how a company is different from its competit

Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy, therefore, involves creating brand associations in customers’ minds to make them perceive the brand in a specific way. By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, consumer-based brand equity, and the willingness to purchase the brand. Effective brand positioning can be referred as the extent to which a brand is perceived as favorable, different and credible in consumers’ minds. As an MBA student and doing MBA project on marketing, you’ve heard about the concept of brand positioning. Today in this MBA Project on Brand Positioning Strategy of a Leader in Indian Air Conditioner Market, we shall study

Project Based Learning is the application of the comprehensive methodology to inculcate the spirit of strategizing industry operations in a real-time environment. The project work aims to foster students with an opportunity to develop conceptual, analytical, communication and interpersonal skills. As part of the curriculum during the last Semester, students are required to take up MBA project work in their area of specialization for the successful completion of the MBA Program. The Present Job Scenario of MBAs The situation described here is for those who are MBAs from non-premier institutes in India. Someone did MBA two years ago, but still can’t land his dream job, someone obtained master’s degree in Business Management, but is still underpaid, someone with an MBA lost his job during the pandemic, and since then unemployed. Over the past few years, most of us have known people going through phases of underemployment and sometimes, even, unemployment, despite owning professional degre

The brand to be studied for the MBA project is Italian Sportswear and Accessories brand FILA, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. FILA has always made bold, noteworthy designs in the sportswear and activewear space. FILA also makes footwear and active wear, running, hiking, football, volleyball etc. Strategy to gain market share and meet competition FILA brand has been in the Indian market for a few decades now, it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, FILA brand has strategic plan to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as FILA does, it is important to note that FILA is still very different from its peers. FILA brand is well known across the globe as an Italian sportswear brand but at the same time, there are also fashion-forward. FILA focus mor