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How to Answer MBA Assignment of NMIMS for December 2022 on Quantitative Analysis for Managerial Applications?

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MBA Assignment Question No.1 The income of a group of 10,000 persons was found to be normally distributed with mean Rs.750 per month and a standard deviation of Rs.50, show that of this group about 95% has income exceeding Rs.668 and only 5% had income exceeding Rs.832.(area between 750 and 668 =0.4495), area between 750 and 832 = 0.4495) . Suggested answer of the MBA Assignment μ = 750   σ = 50 z          = (x – μ) / σ             = (668 – 750) / 50             = - 1. 64             = 0.0505 The total area under the curve adds up to 1, or 100%   (1)    Therefore,   1- 0.0505                   = 0.9495  and then if it multiple i.e. 0.9494 X 100                                                                           = 94.95%                                                                           = 95% (2)    1 – (0.0505 + 0.4495 + 0.4495 )   = 0.0505 and then if it multiple i.e. 0.0505 X 100 = 5% z          = (x – μ) / σ                         = (8
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How an MBA Project on Study of Business Strategy of GCPL will Benefit a Student?

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Project is a compulsory part of MBA programme. As part of the curriculum during the last Semester, students are required to take up MBA project work in their area of specialization for completion of the course. The project binds together academic concepts learned during MBA programme by students in their area of specialization, enabling them to apply academic theory and principles to handle the real managerial issues. Students are required to carry out in depth study into a particular organization or business area using the knowledge and skills they developed through the academic programme. About Godrej Consumer Products Ltd (GCPL) Godrej Consumer Products is a part of the 123-year old Godrej Group with a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, it has witnessed rapid growth and are pursuing its exciting and innovative aspirations. Today, the Group enjoys the patronage of 1.15 billion consumers globally, across
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Reaching Out to Millennial Parents Through Product Innovations and Awareness: A Case Study on Brand Positioning

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A company's long-term growth is closely linked to its ability to build a successful brand and position it in the market. Positioning a brand effectively can shape brand value propositions, determine customer messaging and drive competition and marketing strategies. It can also leave a strong and lasting impression on customers. In this article, we shall discuss brand positioning of Huggies Brand, look at some strategies and understand the components involved in brand positioning to the millennial parents by Huggies as part of a sample MBA project work in Marketing Management.  Brand positioning refers to the process of influencing the minds of prospective customers to offer a desired product or service. With a good brand positioning strategy, brands can craft their value propositions, define the marketing strategy and reinforce their brand purpose. An effective positioning strategy requires a deep understanding of the market, identifying how a company is different from its competit
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Going Beyond Cooling: A Study on Brand Positioning Strategy of a Leader in Indian Air Conditioner Market

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Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy, therefore, involves creating brand associations in customers’ minds to make them perceive the brand in a specific way. By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, consumer-based brand equity, and the willingness to purchase the brand. Effective brand positioning can be referred as the extent to which a brand is perceived as favorable, different and credible in consumers’ minds. As an MBA student and doing MBA project on marketing, you’ve heard about the concept of brand positioning. Today in this MBA Project on Brand Positioning Strategy of a Leader in Indian Air Conditioner Market, we shall study
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How MBA Projects with Workplace Exposure Can Earn Highest Grade & Make Students Employable?

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Project Based Learning is the application of the comprehensive methodology to inculcate the spirit of strategizing industry operations in a real-time environment. The project work aims to foster students with an opportunity to develop conceptual, analytical, communication and interpersonal skills. As part of the curriculum during the last Semester, students are required to take up MBA project work in their area of specialization for the successful completion of the MBA Program. The Present Job Scenario of MBAs The situation described here is for those who are MBAs from non-premier institutes in India. Someone did MBA two years ago, but still can’t land his dream job, someone obtained master’s degree in Business Management, but is still underpaid, someone with an MBA lost his job during the pandemic, and since then unemployed. Over the past few years, most of us have known people going through phases of underemployment and sometimes, even, unemployment, despite owning professional degre
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Brand’s Strategy to Widen Retail Footprint in India: A Case Study for MBA Project

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The brand to be studied for the MBA project is Italian Sportswear and Accessories brand FILA, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. FILA has always made bold, noteworthy designs in the sportswear and activewear space. FILA also makes footwear and active wear, running, hiking, football, volleyball etc. Strategy to gain market share and meet competition FILA brand has been in the Indian market for a few decades now, it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, FILA brand has strategic plan to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as FILA does, it is important to note that FILA is still very different from its peers. FILA brand is well known across the globe as an Italian sportswear brand but at the same time, there are also fashion-forward. FILA focus mor
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Brand’s Strategy to Widen Rretail Footprint in India: A Case Study for MBA Project

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The brand to be studied for the MBA Project is Italian Sportswear and Accessories brand, which was founded in Biella, Italy in 1911. The brand is well known for its historic introduction of colour on the tennis court in 1973. The sportswear and Accessories brand has always made bold, noteworthy designs in the sportswear and active wear space. It also produces footwear and active wear running, hiking, football, volleyball etc.   Strategy to gain market share and meet competition The brand has been in the Indian market for a few decades now, but it has still not seen the kind of growth that its peers like Adidas and Nike have today. So, the sportswear and accessories brand has strategic plans to gain market share and meet that kind of competition. While all these brands operate in the same sportswear or active wear space as the brand under study does, it is important to note that the brand under study is still very different from its peers. The Sportswear brand is well known across the g
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